New A revenue recovery discovery call: Find where your business is losing revenue

You’re losing clients you already paid for.

We eliminate revenue leaks from lead to cash, backed by 5+ years of engineering solutions for international companies.

Roman Kormysh, founder of Culmentech
  • 5+Years working with large international companies
  • $10,000Missing revenue found and recoveredGaming Innovation Group
  • 16+Hours of paid team time back every dayJust Eat Takeaway
  • +30%Client base growth after the launch of paymentsSmartwebs
  • 19% re-engagedof past clients reachedBrand For Brands

Why you’re losing leads and money right now

Your team does its job every day. Yet between the first message and the payment lie gaps nobody watches, and money quietly slips through them.

Banknotes, leads and referrals pour into the Marketing funnel. Coins flow on through the pipes to Sales, the bank account, Delivery and the client base. Retention carries clients from the Database back into Sales. The pipes leak money in eight places. One by one a repair clamp closes over each crack, and the recovered money runs on round the loop.MARKETING(Where leads come from)SALES(Turning leads into orders)BANK ACCOUNT(Where the money lands)DELIVERY(What the client paid for)CLIENT BASE(CRM & client list)RETENTION(Clients coming back)Banknotes, leads and referrals pour into the Marketing funnel. Coins flow on through the pipes to Sales, the bank account, Delivery and the client base. Retention carries clients from the Database back into Sales. The pipes leak money in eight places. One by one a repair clamp closes over each crack, and the recovered money runs on round the loop.MARKETINGSALESBANKACCOUNTDELIVERYCLIENTBASERETENTION

Leads lost to a silent setup error

A form, a bot or a setting drops your leads before anyone sees them, and nobody notices.

How to count itLeads a month × share that never reach you × your conversion rate × your average order.

Example1,000 leads × 3% × 20% conversion × $150 average order = $10,800 a year ($900 a month).

Calculate this leak

Fixed byWe check your setup so no lead goes missing

Slow replies to leads

Your evening and weekend leads wait for a reply, and a competitor answers first.

How to count itLeads a month × share that arrive after hours × your conversion rate × your average order.

Example1,000 leads × 10% × 20% conversion × $150 average order = $36,000 a year ($3,000 a month).

Calculate this leak

Fixed byEvery lead answered, 24/7

Giving up on leads too soon

A lead says “I’ll think about it”, nobody writes again after no answer, and they buy from a competitor.

How to count itLeads a month × share dropped after no reply × your conversion rate × your average order.

Example1,000 leads × 20% × 20% conversion × $150 average order = $72,000 a year ($6,000 a month).

Calculate this leak

Fixed byUndecided leads followed through to a sale

Payments that fail or stall

Cards fail, checkouts are left half done, or paying is a hassle, so the money never arrives.

How to count itUnpaid orders a month × your average order.

Example10 unpaid orders a month × $150 average order = $18,000 a year ($1,500 a month).

Calculate this leak

Fixed byUnpaid orders followed up before they slip

Hours lost to manual work

Your team spends hours every week copying, checking and asking “Did they pay?”

How to count itPeople doing routine work × hours of routine a week each × what an hour of their time costs.

Example3 people × 10 hours a week × $50 an hour = $77,400 a year ($6,450 a month).

Calculate this leak

Fixed byLess manual work, lower staff costs

Leads and clients lost between systems

Orders, chats and contacts sit in different places. Nobody sees a client’s whole history, so leads and repeat sales slip away.

How to count itLeads a month × share with no next step in your records × your conversion rate × your average order.

Example1,000 leads × 5% × 20% conversion × $150 average order = $18,000 a year ($1,500 a month).

Calculate this leak

Fixed byCRM set up, and your client list put in order

No CRM, or one that doesn’t fit

No CRM at all, or one that doesn’t match how you sell, so clients slip through.

How to count itClients on your list × share lost between systems × your average order, for the year.

Example5,000 clients on your list × 3% × $150 average order = $22,500 a year ($1,875 a month).

Calculate this leak

Fixed byCRM set up, and your client list put in order

Forgotten past clients going cold

Clients stop buying and go quiet, and nobody notices until the whole list has gone cold.

How to count itClients on your list × your warm-list conversion × your average order, for the year.

Example5,000 clients on your list × 5% warm-list conversion × $150 average order = $37,500 a year ($3,125 a month).

Calculate this leak

Fixed byForgotten past clients won back

Not sure which one costs you most? That’s what we find on the revenue recovery discovery call.

I’m ready to stop losing revenue

Engineers, not a marketing agency or sales managers.

Roman Kormysh, founder of Culmentech

Roman Kormysh, founder of Culmentech, brings 5+ years of engineering solutions for international companies. We build engineering solutions for clients in the US, the Netherlands, Spain, Malta, Switzerland, the Philippines and Ukraine.

Culmentech provides services to clients such as Smartwebs, Just Eat Takeaway, DraftKings, Gaming Innovation Group and others. Our projects span industries such as fintech & payments, real estate, entertainment, software and e-commerce.

Culmentech’s mission is to help your business give every client the most value and meet their needs from first contact. We look at how you work with clients and how leads turn into sales, and show where money slips away. Then we fix every leak one by one. On the revenue recovery discovery call, you’ll see where you lose clients and revenue, and what to fix first.

  • We’re straight about payback. If a fix would cost more than the leak, we tell you before you pay anything.
  • Full guarantee and support after launch. The work doesn’t end with the invoice. After handover, we keep it under guarantee: if any problem comes up, we step in, investigate and fix it.
  • The decision is always yours. You know the amount before any work starts, and only you decide whether to go ahead.

It all starts with a revenue recovery discovery call on how your business runs.

I’m ready to stop losing revenue

What we built, and what it earned

Gaming Innovation Group

Revenue recovered

$10,000

returned revenue

Result
A gap is now caught overnight, and the team sees it first.
The problem and the fix
Problem
The books showed $10,000 that wasn’t really there, and only a client noticed, 3 days later.
Fixed
Traced and closed the gap, then built a nightly check of the books against the real balance.

Just Eat Takeaway

Time saved

16+ hours

of paid team time back every day

Result
The team gets back the paid working time of two engineers out of 7 every day.
The problem and the fix
Problem
Every update took 30 minutes to go live, 5 or 6 times a day, and the team waited.
Fixed
Rebuilt how updates go live. Now they take 2 minutes.

Smartwebs

Growth

+30%

client base growth

Result
Partners got the payments they asked for, and the client base grew by 30% after the launch.
The problem and the fix
Problem
Partners wanted to take payments from their own clients right on the platform. It couldn’t, so sales kept losing deals.
Fixed
Added payments right on the platform. Money from partners’ clients now lands in the books on its own, with no manual work.

Brand For Brands

Client win-back

19% re-engaged

of past clients reached

Result
Past clients who had gone quiet replied and are back in touch, with no new ad budget.
The problem and the fix
Problem
About 10,000 past clients sat on the list, and nobody could see who to write to.
Fixed
Put past clients and their chats in one place, then wrote to them in the owner’s voice.
How we did it
  • Every day, the owner sees who to write to.
  • Clients who aren’t on Instagram or Telegram go to a manager to call.

What would we find in your business? Find out on a revenue recovery discovery call.

I’m ready to stop losing revenue

What we do so your money stays with you.

Every lead answered, 24/7

A reply in seconds, even at 11 pm on a Sunday.

Fixes leak02

What you get

  • A friendly reply to every lead, written in your voice.
  • Every lead kept in one place, with where it came from.
  • A heads-up to your manager, with the lead’s answers.

A lead writes at 23:40. Your manager answers at 10:15, and they already bought from a competitor.

They get a reply in seconds and answer two questions. Your manager starts the day with a warm lead.

Example
  1. Hi! Is this model still in stock?
  2. Yes, it is! Shall we place the order for you?
  3. Yes, please.
  4. Done! Your order is in. We’ll send the delivery details right here.

Order placed at 23:40

24/7Replies, nights and weekends includedRegardless of your manager’s hours

Undecided leads followed through to a sale

Every “I’ll think about it” lead hears from you until they decide.

Fixes leak03

What you get

  • Friendly reminders, spaced out so they never feel pushy.
  • Messages in your voice that answer the usual doubts.
  • The moment they reply, your manager takes over.

On Monday a lead says “I’ll think about it”. Nobody writes again, and by Friday they have chosen someone else.

A kind reminder reaches them on Wednesday, another on Friday. On Tuesday they come back ready to book.

Example
  1. Mon“I’ll think about it.”
  2. WedA friendly reminder
  3. FriAn answer to their doubt
  4. Tue“Yes, let’s book it!”

Forgotten past clients won back

Past clients hear from you again, and some order again, with no ad spend.

Fixes leak08

What you get

  • The past clients most likely to buy again, picked out for you.
  • Short messages in your voice that invite them back.
  • Every reply passed to your manager to turn into an order.

Your past clients scroll past a competitor’s ad today. Nobody from your side has written to them in months.

This morning they got a short message in your voice. By evening some have replied, and one has ordered.

Example
  1. Anna K.New order
  2. Mark T.Wrote back
  3. Sofia R.Message sent

Anna ordered again

19%Of the past clients we reached re-engagedBrand For Brands

CRM set up, and your client list put in order

Every client, chat and deal on one screen your team actually uses.

Fixes leaks0607

What you get

  • A new CRM or your current one, set up the way your team works.
  • Duplicate and outdated contacts gone, mistakes fixed, each client’s chats and orders on one card.
  • Every open deal in view, and who is handling it.

A client asks about their order in one chat. The answer is in a notebook on someone else’s desk.

You open their card and it’s all there, all current, with no second version in someone’s notebook. You answer on the spot, without asking around.

Example

Olivia B.

  1. Chat“Can you make it by Friday?”
  2. SpreadsheetLast order in March
  3. NotebookPrefers a call

Olivia ordered on the spot

We check your setup so no lead goes missing

We tell you about a broken setting the same day.

Fixes leak01

What you get

  • Every way leads reach you checked: forms, chats and calls.
  • A warning the same day leads stop arriving.
  • The faulty setting fixed, and the missed leads handed to your team.

On Friday a small change stops new leads from reaching you. Nobody notices until Monday is strangely quiet.

On Friday evening a warning says leads have stopped. The setting is fixed before the weekend.

Example
  1. Website form
  2. Messenger chatsFixed
  3. Phone calls

Leads are coming in again

20Payments unseen for 2 weeks, found and processedGaming Innovation Group

Less manual work, lower staff costs

Reminders, data entry and reports run themselves, with no new hires.

Fixes leak05

What you get

  • Client reminders sent on time, with nobody typing them.
  • New orders entered in your records, with no copying by hand.
  • A fresh report waiting for you every morning.

Your manager spends the morning copying orders into a spreadsheet. Client reminders wait until after lunch.

Orders are in and reminders are out before anyone arrives. Your manager spends the morning selling.

Example
  1. Reminders sent
  2. Orders entered
  3. Report ready

Done before the team arrives

16+ hoursOf paid time back to the team dailyJust Eat Takeaway

Unpaid orders followed up before they slip

Unpaid orders get chased, and you see who paid.

Fixes leak04

What you get

  • A polite reminder to every client with an unpaid order.
  • One clear list of who has paid and who has not.
  • A warning when a payment fails, before it is forgotten.

Three orders from last week are still unpaid. Nobody noticed, because checking was nobody’s job.

Each client got a polite reminder the next day. By Friday two have paid, and you see it at a glance.

Example
  1. Lisa, sneakersPaid
  2. Tom, headphonesPaid
  3. Nina, a dressReminder sent

The money came in

60Failed payments nobody had noticed, put rightGaming Innovation Group

Custom builds for your request

We build exactly what no ready-made product offers, to your request.

What you get

  • Together we pin down what you need and agree the result up front.
  • We build the tool around your request.
  • It works with the tools your team already uses.

You need something no ready-made product does. Your team gets by with spreadsheets and manual work.

You describe what you need and get a tool built for exactly that. Your team just uses it, with no workarounds.

Example
  1. Your request
  2. Agreed
  3. Built
  4. Live

Built for you

You don’t have to choose. On the revenue recovery discovery call, we tell you which of these your business needs first.

I’m ready to stop losing revenue

What owners ask before the call.

Do I need this if my managers already handle everything?

In working hours, they do. But night and weekend leads, forgotten past clients and silent setup errors fall outside anyone’s job. On the revenue recovery discovery call, we show which of these leaks you have.

What’s the investment?

We name the amount on the call, before any work. It depends on the leak and your setup. Weigh it against what the leak already costs you.

What if it doesn’t pay off?

If a fix won’t pay off, we tell you straight, before any work. Whether to go ahead is always up to you.

You already paid for these clients. We’ll find where they slip away on a revenue recovery discovery call.

I’m ready to stop losing revenue